Brand+Style Guide

This page provides guidelines for our company brand and style

 

Hero Headline

Gothic A1, Semibold (600 weight)
40 px
All caps
1.15 line spacing

 

 

Herotext

This is for the one or two sentences beneath the hero title.

Gothic A1, Normal
24 px (300 weight)
Title case
1.5 line spacing

 

 

SUBHEAD

This is the headline style used for pullquotes, 3-up design, and all content blocks.

Gothic A1, Bold  (700 weight)
30 px
All caps
1.15 line spacing

 

 

Pullquote

This is the style used for all pullquotes and testimonials (with and without a link)

Gothic A1, Normal
30 px (300 weight)
Title case
1.15 line spacing

 

Body copy
This is the style used for all content blocks across the site.

Lato Light, 18 px
Line spacing, 1.5

Lato, Normal
18 px (700 weight)
All caps

 

Color Palette

Light Blue and Light Green are the primary brand colors. Tints and shades of these are used across the site. Orange is used primarily an attention-getter for a "call-to-action" (like a button) and as an accent color.

 

RGB/HEX #41B6E6
PANTONE 298 C

HEX/RGB #7C878E
PANTONE  430 C

RGB/HEX #A4d65e
PANTONE367 C

RGB/HEX #FE8F1D
PANTONE 588 C